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5 min read


By Raj Sareen on 3/30/20 1:56 AM

The Pandemic will forever transform the fitness, health, and wellness economy.

So you closed your gym, weight-loss center, studio, or med-spa and you had to let go of your colleagues, and friends. And if you haven't had to make those tough choices, the anxiety that day may come is stressing you out. This is one of the toughest challenges you could ever have as a business owner. But we all know that eventually businesses will open again, and the industry will bounce back. How you spend your time during the lockdown will have a dramatic impact on how well you bounce back. Because things will never go back to normal. There will be a new normal, a new elevated set of expectations, fears, and habits that will inevitably make your industry more competitive. If you think you can simply turn the lights back on, you'll not only lose out on new opportunities, but you could fall behind the competition quickly. So what does the new normal look like?

7 min read

Global Wellness Economy Hits $3 Trillion - Are we getting healthier?

By Raj Sareen on 9/26/18 12:49 AM

Are we making a difference? 

Topics: Fitness Technology BIA body fat mesurements bmi weight loss clinic
4 min read

6 Growth Strategies That Actually Work for Your Health Club

By Raj Sareen on 4/6/18 1:18 PM

Growth Strategies that Actually Work for Your Health Club

Are you interested in leveraging unique ways to procure more leads, bring in more traffic to your fitness center, or increase membership signups? You’re not alone!

Topics: Fitness Technology Insider
3 min read

How to Turn 3D Body Scanning Progress Reports into Your Highest ROI Advertisements

By Raj Sareen on 3/20/18 3:49 PM


We know the power of a good progress report. And we know that keeping clients impressed by your services will start by making a dedication to monitoring their progress. The best way to ensure they feel as if they’re a valued customer is to make sure they’re treated like one.

3 min read

How to Merchandise Existing Member Success into Additional Upsells for Current Clients

By Raj Sareen on 3/14/18 12:33 PM


As we’ve mentioned previously, retaining existing members is five times cheaper than going after new ones. Keeping the existing relationships you’ve built with the members you do have is a business tactic most companies focus on, because once the bond is built, they will feel more loyal to you as a gym owner or trainer.

4 min read

How to Use 3D Body Scanning to Convert 6 Week Packages into 18 Week Packages

By Raj Sareen on 3/13/18 11:45 AM

One thing we’ve learned from many gym owners is the effectiveness of offering trial packages (such as 6 weeks). These short, introductory packages are long enough for members to see a change in their body, and really feel out your gym or fitness center.

4 min read

How to Use 3D Body Scanning to Increase Perception of Value with Your Packages

By Raj Sareen on 3/6/18 8:28 AM


Very few people will act on a purchase if the value isn’t there.

During the sale, your customer probably has an idea of how much what you offer is actually worth. These influentials can be anything from competitor pricing, personality, past experiences, and is distinctly individual.

1 min read

Thanks, Microsoft!: 1,000 Kinects Added to Inventory

By Raj Sareen on 3/5/18 2:36 PM

Thanks, Microsoft!: 1,000 Kinects Added to Inventory

Microsoft has supplied Styku with an enormous batch of 1,000 new Kinects, despite the announcement of the discontinuation.


Topics: Fitness Business Insider
3 min read

Gold’s Gym and Styku™ Complete Nationwide Rollout of 3D Body Scanners; Announce Partnership.

By Raj Sareen on 2/27/18 1:45 PM

LOS ANGELES, CA, February 21, 2018 - Gold’s Gym has completed a corporate-wide rollout of 3D body scanning technology in a nationwide program called GOLD’S 3D™ (powered by Styku™). The initiative represents the single largest of its kind in the fitness industry and is another great milestone for the pioneering brand.

4 min read

Club Tours: Improve Your Closing Percentage with These Sales Integrations

By Raj Sareen on 2/27/18 7:17 AM

 The perfect club tour is a key factor in what your customer mulls over before joining.

Topics: Fitness Business Insider
3 min read

How to Plan Floor Space for 3D Body Scanning at Your Club

By Raj Sareen on 2/19/18 5:59 AM

3D body scanners can be a major asset to include in your club. They drive new customers seeking a non-invasive way of tackling fitness goals, they increase current member participation, and are proven to change peoples' bodies. As more and more clubs pop up onto the market, more are utilizing the technology of 3D body scanning to make customers for life. The tricky part is finding the perfect location at your gym for a 3D body scanner.

Topics: Fitness Business Insider
5 min read

6 Ways to Sustain Customers Through New Years' Crowds

By Raj Sareen on 2/12/18 8:00 AM


The initial surge of customers during the New Year is exciting, but sometimes overwhelming. Health and fitness centers are on the forefront of the average person’s brain in the new year. In 2017, getting healthy was the #1 most popular New Year’s resolution. Health and fitness conglomerates like Planet Fitness saw a 79% average increase in new members in January 2017. It’s likely that your business also saw new member sign ups, more turnout for fitness classes, or more inquiries as to what your health center can offer the potential new client. The initial interest is exciting – and its likely that new potential member will join your club. The next steps to keeping them walking through the door are worth your effort in order to sustain all of the new faces.

Topics: Fitness Business
2 min read

Styku Appoints New VP of Sales for North America

By Raj Sareen on 2/4/18 11:12 PM

Styku is proud to introduce Bruce Quickel as the VP of Sales in North America.

4 min read

How Genetics Play a Role in Personal Training

By Raj Sareen on 1/28/18 5:01 PM

How genetics play a role in personal training

Tailoring your workouts to best work for your client's body is nothing the fitness industry hasn’t seen before. In fact, personalized programming to help people who want to tone parts of their body they aren’t quite happy with yet will continue to grow in popularity. But there are other elements besides programming and diet that contribute to your clients' results.

4 min read

7 Investments Every Gym Owner Needs to Max Out Potential

By Raj Sareen on 1/21/18 9:13 PM

Half of the people that join an exercise program will quit in 6 months, so what are you going to do to make them return again and again?

Topics: Fitness Technology Business
4 min read

5 Easy Ways to Measure your Clients Fitness Progress in 2018

By Raj Sareen on 12/26/17 8:47 PM

Keep your customers engaged, motivated, and happy with your services by always monitoring their progress. The best way to ensure they feel as if they’re a valued customer is to make sure they’re treated like one.

Topics: Fitness Technology
4 min read

Why 3d body scanning has become the latest health club necessity

By Raj Sareen on 12/18/17 11:10 PM

As a health club owner, you want to provide your guests with the most beneficial experience. Happy customers will lead to greater turnout, and your club will see in increase in revenue and memberships. You've considered leaderboards. You've hosted cook outs. You've lead more than a few group participation 5Ks. These can all work. Here's why a 3D experience is becoming a necessity.

Topics: Fitness Business
5 min read

5 Tech Trends Shaping the Club Industry in 2018

By Raj Sareen on 12/11/17 12:00 AM

In 2017, we saw spin classes become the new social hangout. HIIT, or high intensity interval training, was a savvy gym-goers favorite way to burn major calories and jumpstart their metabolism. And infrared saunas proved they can help tackle muscle pain and soreness while keeping your heart pumping. It’s safe to say these fitness trends are here to stay. However, for 2018, what can we expect to emerge with a hold on the club industry?

Topics: Fitness Technology Insider
2 min read

Styku Customer Spotlight: Kristi Murphy of Gold's Gym Houston

By Raj Sareen on 12/3/17 7:48 AM

Styku Customer Spotlight with Kristi Murphy of Gold's Gym Houston

Topics: Styku Client Testimonials Business
2 min read

Styku Customer Spotlight with Chris Wharton from Better Body Group

By Raj Sareen on 11/16/17 3:42 PM

Ten years ago Chris Wharton, co-owner of Better Body Group, started his journey with fitness after graduating from Sheffield University with a sports and exercise degree. Shortly after, he began Better Body Group in a humble 600-square-foot building. Though a small beginning, Wharton’s BBG hosts three locations all devoted to building a stronger, healthier client base.

Topics: Styku Client Testimonials Technology Business Fitness Stories
2 min read

Microsoft/HP 15-Year Veteran Joins Styku as CTO

By Raj Sareen on 10/23/17 11:12 PM


Topics: Fitness Technology Business
3 min read

Top 10 Reasons Why BMI Just Doesn't Work

By Raj Sareen on 10/3/17 2:01 PM

With obesity affecting over 35% of adults in the United States, the topic of body fat measurement has never been more apparent. However, the methodology for actually evaluating body fat is largely flawed, especially as it relates to BMI.

Topics: body mass index body fat mesurements bmi body fat percentage
4 min read

Styku Customer Spotlight with Eric Krouse from Snap Fitness

By Raj Sareen on 9/22/17 1:25 PM

Eric Krouse is the owner and COO of Snap Fitness location in Peachtree Corners, Georgia. With a background in Engineering, Eric is no stranger to new technology and when he heard about Styku, he jumped on the chance to bring it into his new gym. Last week we sat down with Eric to learn more about hisexperience with Styku and how it’s helped to improve the client experience. 

Topics: snapfitness styku new technology
4 min read

4 Ways Your Gym is Getting Fitness Benchmarking All Wrong

By Raj Sareen on 9/20/17 1:24 PM

Not all bodies are created equal, and neither are personal training routines. Fitness benchmarking should reflect that notion.

Over the years, fitness benchmarking has drastically improved as the health and wellness industry continues to expand and grow. As clients pursue their quest for continuous health improvement, many seek professional guidance to measure how their performance and body composition are improving. There are many advanced options you can now offer to clients as fitness benchmarking technology has evolved tremendously over time, providing them with an experience that’s motivating, engaging, and most of all: accurate!

Topics: body composition dexa
2 min read

The Summer of Styku: Around the World at the Forefront of the 3D Body Scanning Revolution

By Raj Sareen on 9/10/17 4:46 PM

From Las Vegas to Tokyo, from Lake Tahoe to Toronto, Styku has had a busy summar, traveling around the world, at the forefront of the 3D Body Scanning revolution. Health clubs near and far are seeing how 3D body scanning is helping club members to see their bodies in a whole new way. Check out the events we were able to attend this summer and don't be a stranger when you see us at the next club industry event near you.

2 min read

Why Visualization is Such an Important Part of Fitness Success

By Raj Sareen on 9/6/17 8:03 PM


You might not remember Carli Lloyd, but you should. In 2015 she scored three goals in 16 minutes during the World Cup final against Japan, making her the first woman to score a hat-trick in a World Cup Final. Her secret is visualization; she takes time before each game to visualize various positive scenarios that could take place over the course of a game. The technique has been used by many successful athletes including Lebron James, Kobe Bryant, and Tiger Woods.

Topics: Fitness
1 min read

Alex Rodriguez Announces Partnership with UFC Gym

By Raj Sareen on 9/1/17 4:56 PM


4 min read

Why Wearable Tech is Failing Fitness Conscious Individuals

By Raj Sareen on 8/18/17 12:42 PM

The sleek piece of wearable tech that you (probably) bought last year, you know the one  that's been helping you monitor your work outs, count calories, and stay in shape. The one that looks super slick on wrist, keeps you on time for meetings, tracks your steps while making you look like a smarter, savvier, sexier version of yourself-well, it's been lying to you. The notion that that fitness trackers and wearable technology have been misrepresenting and miscounting the various metrics associated with healthy living is widespread. From steps taken to calories burned it’s difficult to say whether or not wearables have actually delivered on their promise to provide health specific analytics, and transparency to everyday people.

10 min read

Designing Gyms of The Future With Visionary Cuoco Black

By Raj Sareen on 8/10/17 7:36 AM

Cuoco Black trained his mind before focusing on training his body, but the results were life-changing. A former academic, he felt disappointed by the gyms he frequently visited. He took his background in interior design, and combined it with his love for the fitness industry. Today his work features wildly expressive takes on pop culture that make gym members protagonists in iconic Hollywood movies from Terminator, Rocky and even Star Trek.

We sat down with Cuoco to discuss what he sees as a creative bankruptcy plaguing gym design in the United States. As the designs driving the commercial success of Orange Theory, Soul Cycle, Planet Fitness, and Equinox become the industry norm, Black’s bold aesthetics have made him the goto designer for  emerging gym owners looking to quickly establish a loyal client base. The reason? His project explore new ways of engaging members, and encouraging positive training atmosphere’s that creates fluid relationships between members, staff, and the increasing number of high tech products at their disposal like the Styku 3D body scanner.

Topics: Styku Client Testimonials
1 min read

A History of 3D Body Scanning Technology with Raj Sareen and Trent MacLean

By Raj Sareen on 7/28/17 2:15 PM

Styku Founder and CEO Raj Sareen recently had the pleasure of chatting with Trent MacLean of T² to discuss applications of body scanning in fitness. 3D body scanning has originally been developed for use in the industry, but applications for the technology have been developed in other verticals. 

Topics: Technology
4 min read

How to Wow Prospective Members with 3D Body Scanning in the Initial Consultation

By Raj Sareen on 7/17/17 2:36 PM



For many gyms and fitness centers the hardest part of their business is getting customers in the door. According to International Health, Racquet, and Sportsclub Association (IHRSA), more than 12% of gym members join in January, compared to an average of 8.3% per month for the full year. Generally there is always a spike in new memberships right after the new year, however January isn’t the busiest month - it’s March right before the weather warms across the country. For the rest of the year, gym managers rely on a variety of promotions, reduced membership rates, and word of mouth to drive new foot traffic through their doors.

4 min read

Styku Customer Spotlight: Jennifer Hummel, Co-Owner of Catalyst Fit

By Raj Sareen on 6/16/17 3:46 PM


Jennifer Hummel is co-owner of Catalyst Fit- a Richmond, Virginia based fitness boutique. After spending 15 years working at Gold’s Gym and eventually owning a club, she decided to open Catalyst Fit with her partner Jesse Kid to deliver personalized fitness training. We sat down with Jennifer to learn more about her experience working with Styku, and how it’s helped deliver truly custom personal fitness to her clients.

Topics: Styku Client Testimonials
1 min read

People Magazine Names Styku One of the Best Health & Wellness Services

By Raj Sareen on 6/14/17 9:51 AM

Topics: Fitness Stories
3 min read

Styku Debuts as Star of New Cowboys Fit Gym in Frisco, Texas

By Raj Sareen on 5/29/17 7:59 PM

"We've associated ourselves with winners. Real winners." - Jerry Jones, Owner, Dallas Cowboys

 Dallas Cowboys Owner Jerry Jones addresses the assembled media at the Cowboys Fit Ribbon Cutting Ceremony at The Star in Frisco.

1 min read

Styku Turns Heads from Around the World at ELEVATE '17 in London

By Raj Sareen on 5/15/17 11:22 AM

Known as "The arena of physical activity, health and performance", ELEVATE is the UK's largest cross-sector event bringing together the physical activity sector, academia, healthcare, policy makers, local authorities, and performance experts to focus on an increasingly important and complex societal challenge: tackling physical inactivity. 

1 min read

Styku Presents at FILEX 2017 in Australia

By Raj Sareen on 5/8/17 4:55 PM

Known widely as the pinnacle live event for the Australian fitness industry, FILEX is a three-day educational conference where more than 2000 people who work in fitness come together to learn from the world's leading health and fitness experts. Styku's Australian Distributor, Synergy and Eye Fitness, took center stage with Styku, the first demonstration of 3D technology at the event. Besides creating a buzz around 3D technology, Two of the top 212 Olympia bodybuilders, Hidetada Yamagishi & Rich Gaspari stopped by and spent some time getting scanned, analyzing body fat, as well as looking for asymmetries in their lean muscle distribution. 

4 min read

Celebrity Trainer Reveals 5 Strategies to Run a Successful Fitness Challenge

By Raj Sareen on 4/12/17 11:50 AM

Grant Roberts, celebrity trainer and the mastermind behind Hilary Swank's transformation for "Million Dollar Baby", reveals 5 key strategies to running a successful fitness challenge. 

Topics: Fitness body composition
1 min read

Experience Styku history with video recaps from IHRSA 2017 & Body Scanning Summit

By Raj Sareen on 3/21/17 4:33 PM


Topics: Fitness Technology Business Insider
1 min read

EXCLUSIVE: Styku Launches Brand New Product Video

By Raj Sareen on 2/2/17 9:00 AM

Topics: Technology Sports body composition health
1 min read

Prestige Fitness Introduces 3D Body Scanning

By Raj Sareen on 1/24/17 1:26 PM


Topics: Fitness Technology health
1 min read

BLOOMBERG: How Body Scanning Became the Latest Health Club Must-Have

By Raj Sareen on 1/3/17 8:00 AM

Pictured: Styku CEO/Founder Raj Sareen

Topics: Fitness Technology Business
1 min read

3D Body Scanning Technology Hits Korean Fitness Market

By Raj Sareen on 12/22/16 12:13 PM


Topics: Fitness Technology Appearances
3 min read

The 3 Biggest Myths About Body Composition

By Raj Sareen on 12/18/16 8:35 PM

There's a ton of misinformation out there about body composition.  But access to the right information can make all the difference in helping you evaluate the right method for your business. 

Topics: Fitness body composition health dexa BIA
14 min read

The Top 7 Ways to Measure Body Composition in a Fitness Center

By Raj Sareen on 12/14/16 8:45 AM

Body fat in the fitness industry is often a controversial topic. However, with the right tool, measuring body composition can be a powerful way to engage individuals with a personal training program, demonstrate progress, and retain members. So, which tool is best for you?  

Topics: Fitness Technology health
1 min read

Twitter's CEO Speaks about innovation and fitness @ Club Ready Summit 2016

By Raj Sareen on 12/13/16 11:39 AM

Topics: Fitness Technology Business
1 min read

Styku Recognized as a "Valued Vendor" at Workout Anytime Conference 2016

By Raj Sareen on 12/12/16 6:47 PM

Pictured Above: Alicia Lewis & Raj Sareen of Styku receive Vendor of the Year award  

Topics: Fitness Technology Business Appearances
1 min read

TrainerMD adds 3D Body Scanning to Wearable Wellness Program

By Raj Sareen on 12/5/16 1:39 PM

Pictured Above: Trainer MD & Styku's CEO Raj Sareen at Wearable Wellness Program grand opening  

Topics: Fitness Technology Appearances Insider health
9 min read

FITNESS STORIES: Gold's Gym Manager Beats Incredible Odds

By Raj Sareen on 11/28/16 3:03 AM


Topics: Styku Client Testimonials Fitness Sports Fitness Stories
2 min read

GYM OWNER MONTHLY: Styku 3D Body Scanner Launches in the UK

By Tracy Morrell on 11/21/16 3:39 PM

Topics: Fitness Technology Business
1 min read

Styku goes to Switzerland

By Raj Sareen on 11/17/16 3:58 PM

Topics: Technology Business Appearances

CLUB SOLUTIONS MAGAZINE: Technology Trifecta-Three tech tools that can boost results

By Raj Sareen on 11/16/16 5:14 PM

Topics: Fitness Technology Business
1 min read

FORBES: Los Angeles Lakers Looking To Lead In Use Of 3D Technology

By Raj Sareen on 11/14/16 2:34 PM

Topics: Fitness Technology Sports
3 min read

Styku’s 3D Scanner Helps Stafford Wellness Grow Business Immensely

By Raj Sareen on 11/14/16 11:42 AM

Topics: Styku Client Testimonials Fitness Technology Business
2 min read


By Raj Sareen on 11/13/16 8:44 PM

TMPL is David Barton’s newest endeavor in the fitness industry, located in Hell’s Kitchen, Manhattan. The gym includes over 40,000 square feet of state-of-the-art equipment, 25-foot ceilings supported by illuminated linear columns and striking architecture.

Topics: Styku Client Testimonials