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"We've associated ourselves with winners. Real winners." - Jerry Jones, Owner, Dallas Cowboys


 Dallas Cowboys Owner Jerry Jones addresses the assembled media at the Cowboys Fit Ribbon Cutting Ceremony at The Star in Frisco.

Within the walls of the new fitness facility Cowboys Fit, is a quote that Dallas Cowboys head coach Jason Garrett believes serves as a daily mission statement for America's Team:

"The Only Thing That Matters is What We Do Now" 

Garrett and the Dallas Cowboys demand excellence in everything they do. This is the same type of commitment that inspired the creation of Cowboys Fit - a brand-new health and fitness center at The Star in Frisco where Cowboys fans can pursue their own peak performance along side Cowboys stars Dak Prescott, Ezekiel Elliottt and Dez Bryant. 

"We've associated ourselves with winners. Real winners." says Jones, in a press conference launching the event. This association with excellence extends down to every piece of technology that was put into the first Cowboys Fit facility. Cowboys Fit CEO Johnny Delavaldene has certainly seen a lot in his 25+ years in the club industry. "I have been in the Industry since college and opened numerous clubs. I would not open a club without Styku moving forward." Delavaldene said.

Cowboys fit comes equipped with a dedicated body scanning room, in which Styku body scanning technology is available for members to see their body in 3D. No longer will people have to rely on the inherently unreliable weight scale to assess whether or not the work they've put in at the gym has generated.

And the Styku 3D body scanner has been playing on heavy rotation lately. According to Cowboys Fit CEO Johnny Delavaldene, Styku's body scanner has had over 10 scans per day, with over 700 scans already logged. 

"They love it!" Says Deavaldene. "We include Styku only in Personal Training right now but because of the buzz around the scan, we are now going to include in other packages."


Photos from the Cowboys Fit Opening at The Star in Frisco

alicia-lewis-styku-cowboys-fit.jpg Alicia Lewis, National Sales Manager for Styku, with Mark Mastrov, CEO and Founder of 24 Hour Fitness. Mr. Mastrov has been an integral part of launching Cowboys Fit, as a partner in New Evolution Ventures.



Cowboys Fit at The Star in Frisco has a room for Styku 3D Body Scanning.



Alicia Lewis of Styku in the Cryogenic Chamber.

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Cowboys Fit at The Star in Frisco has a state-of-the-art food court for its members.



The everpresent quote, "The Only Thing That Matters is What We Do Now", at Cowboys Fit at The Star in Frisco.



Cowboys star players Dak Prescott, Ezekiel Elliot and Dez Bryant adorn the wall of Cowboys Fit at The Star in Frisco.



For more information on how to help your members or clients, contact us today.




Raj Sareen

Written by Raj Sareen

Raj is the CEO and Co-founder of Styku, a 3D body scanning and body shape analysis system for health, fitness, and wellness professionals. He is also a physicist, with a background in extra-solar planetary astronomy and once worked in the Human Space Flight Program at NASA.