Styku Privacy Policy 

Effective Date: May 6, 2025 (Updated for DPF Compliance: May 6, 2025)

Styku LLC ("Styku", "we", "us", or "our") respects your privacy. This Privacy Policy describes the types of information we collect through our websites, applications, and services (collectively, the "Platform"), how we use it, with whom we share it, and the choices available to you regarding our use of the information. This policy also includes our commitments under the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting the personal information we collect. Your continued use of the Platform after any changes constitutes your acceptance of the updated policy.

Information We Collect

We collect personal information in the following ways:

Information You Provide:

  • Name, email address, geographic location, phone number

  • Gender, age, body measurements, biometric data

  • Login credentials

  • Information from health or fitness services linked to your Styku account (e.g., Apple HealthKit, Google Fit)

  • Credit card and billing information

  • Communications and support requests

Information We Automatically Collect:

  • IP address, device type, browser type, and operating system

  • Usage information about your interactions with the Platform

  • Cookies, beacons, and tracking technologies

Collection of Sensitive Data

We may collect sensitive personal information including biometric and health-related data. This occurs when:

  • You voluntarily provide it during your use of our services

  • It is necessary to provide a product or service you have requested

  • You provide explicit, affirmative consent

You may withdraw your consent at any time by contacting us at privacy@styku.com. We do not share sensitive data except as required for service delivery, legal compliance, or with your explicit permission.

How We Use Your Information

Orders / Recommendations

  • Process orders and fulfill service requests

  • Provide insights and recommendations based on your data

  • Deliver your purchases

Marketing

  • Send newsletters and promotional emails

  • Notify you about relevant offers

Security and Enforcement

  • Protect platform integrity and data security

  • Enforce our terms and policies

Research and Analysis

  • Conduct internal research and customer analytics

  • Customize content and advertising

  • Provide anonymized data to business clients

Legal Basis

  • Fulfill contractual obligations

  • Comply with legal requirements

  • Pursue legitimate business interests, with safeguards for user rights

Who Do We Share Your Information With?

  • Affiliates: Other Styku entities, where permitted

  • Third-Party Service Providers: Hosting, analytics, customer service, etc.

  • Business Transfers: If Styku is sold or merged

  • Legal Compliance: To satisfy legal or regulatory obligations

  • With Your Consent: In cases you approve explicitly

Data Sharing and Transfers

We transfer data to the U.S. and use contractual and technical safeguards in accordance with the DPF to ensure protection.

Your Rights and Choices

You may:

  • Access, correct, or delete your data

  • Request a copy of your information

  • Withdraw consent or restrict processing

  • File a complaint with your local DPA

Data Storage

Data is stored on secure U.S.-based servers. We retain it only as long as necessary for service, compliance, or legal purposes. Security practices include encryption, access control, and routine auditing.

Cookies and Tracking Technologies

We use cookies and similar technologies for personalization and analytics. You can adjust browser settings to limit or block cookies.

Advertising

Users can opt out of interest-based advertising using device settings or tools like the DAA opt-out tool.

Children

The Platform is not intended for users under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children without verified parental consent.

Do Not Track

We do not currently respond to browser “Do Not Track” signals.

Third-Party Services and Links

Third-party platforms linked on our site are not governed by this policy. Please review their privacy policies separately.

Data Privacy Framework Compliance Notice

Styku LLC complies with the EU-U.S. DPF, UK Extension, and Swiss-U.S. DPF as outlined by the U.S. Department of Commerce. View our listing here.

DPF Commitments

  • Subject to FTC enforcement

  • Offers free dispute resolution via BBB National Programs

  • Committed to binding arbitration for unresolved issues

  • Will disclose data to U.S. authorities when legally required

Contact Us

Styku LLC
27554 Upton Terrace
San Pedro, CA 90732-5201
privacy@styku.com