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10 min read

How to Build a Positive Gym Culture

By Michael Glick on 4/22/22 7:00 AM

Gym culture has a significant impact on client retention at fitness centers across America every single day.

Topics: Fitness health snapfitness gym merchandise HEALTH ASSESSMENTS Fitness Challenge Gym Equipment Fitness Centers
9 min read

What Is Successful Fitness Entrepreneurship?

By Joel Lee on 3/3/22 7:00 AM

Successful fitness entrepreneurship is not just about making money. It's also about having a fulfilling life and helping other people live their best lives possible.

Topics: Fitness Centers
8 min read

Achieving A Positive ROI: Gym Pricing Strategies

By Michael Glick on 2/24/22 7:00 AM

Making money in the health and fitness industry is no easy task. You need to have a solid business plan, provide great customer service, and offer a quality product or service.

Topics: Fitness Centers
6 min read

How Does Technology Affect the Promotion of Physical Fitness Programs?

By Tracy Morrell on 12/31/21 7:00 AM

We say that technology is here to make people's lives easier. Before fun and leisure, it first and foremost serves to make activities like walking, climbing, traveling, and manufacturing faster, allowing people to exert less effort and conserve their energy. With that said, it can't be denied that technology somehow encouraged a sedentary lifestyle.

Topics: Fitness Centers
8 min read

The Ultimate Guide to Engaging Clients for your Fitness Business

By Tracy Morrell on 11/23/21 7:00 AM

With the growing popularity of fitness, your business needs to be able to offer more than just a standard workout regimen. The best way to increase client engagement is by offering an experience that they can't get anywhere else. One of the most popular ways is through personal training sessions. While this may seem like a daunting task at first, there are plenty of benefits associated with adding this service.

Topics: Fitness Centers
8 min read

7 Fitness Center Marketing Tips to Increase Sales

By Tracy Morrell on 9/21/21 7:00 AM

The fitness industry is only getting better, and your gym needs to keep up. While 1 in 5 Americans has a current gym membership, there's a lot you can do to bring more in from your community.

Topics: Fitness Centers
7 min read

Insights Your Fitness Center Could Gain from Member Surveys

By Giselle Naranjo on 9/14/21 7:37 AM

The fitness industry is all about improvement. Improving performance, building muscles, losing fat. But what about improving your business?

Topics: Fitness Centers
7 min read

7 Brand Boosting Tips for Fitness Centers

By Tracy Morrell on 9/9/21 7:20 AM

The fitness industry is ripped at the seams with brand names — gyms, boot camps, personal coaches, you name it. In reality, though, only a handful of brands are recognized. And those that are have spent years building a solid and loyal customer base.

Topics: Fitness Centers
8 min read

What is a Body Composition Scale and How Does it Work?

By Giselle Naranjo on 8/17/21 12:00 PM

2016 study reveals a close relationship between increased abdominal fat and a higher risk of developing chronic illnesses such as cardiovascular disease. If you are focused on shedding some weight to improve your health, you should keep a close eye on your body composition. Your body composition is the percentage of core components in your body, such as fat, protein, minerals, and body water.

Topics: Fitness Technology styku body fat measurement personal training body scanning HEALTH ASSESSMENTS Fitness Assessment Digital Fitness Fitness Centers
8 min read

Why Customer Service Is Critical to Fitness Center Success

By Joel Lee on 8/10/21 12:00 PM

Do you get a lot of new gym members but have trouble getting people to come back? Your fitness center success revolves around keeping clients because you can only find so many new people.

Topics: Fitness Fitness Stories gym merchandise Fitness Challenge Gym Equipment Fitness Assessment Digital Fitness Fitness Centers
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