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8 min read

7 Fitness Center Marketing Tips to Increase Sales

By Tracy Morrell on 9/21/21 7:00 AM

The fitness industry is only getting better, and your gym needs to keep up. While 1 in 5 Americans has a current gym membership, there's a lot you can do to bring more in from your community.

Topics: Fitness Centers
7 min read

Insights Your Fitness Center Could Gain from Member Surveys

By Giselle Naranjo on 9/14/21 7:37 AM

The fitness industry is all about improvement. Improving performance, building muscles, losing fat. But what about improving your business?

Topics: Fitness Centers
7 min read

7 Brand Boosting Tips for Fitness Centers

By Tracy Morrell on 9/9/21 7:20 AM

The fitness industry is ripped at the seams with brand names — gyms, boot camps, personal coaches, you name it. In reality, though, only a handful of brands are recognized. And those that are have spent years building a solid and loyal customer base.

Topics: Fitness Centers
8 min read

What is a Body Composition Scale and How Does it Work?

By Giselle Naranjo on 8/17/21 12:00 PM

2016 study reveals a close relationship between increased abdominal fat and a higher risk of developing chronic illnesses such as cardiovascular disease. If you are focused on shedding some weight to improve your health, you should keep a close eye on your body composition. Your body composition is the percentage of core components in your body, such as fat, protein, minerals, and body water.

Topics: Fitness Technology styku body fat measurement personal training body scanning HEALTH ASSESSMENTS Fitness Assessment Digital Fitness Fitness Centers
8 min read

Why Customer Service Is Critical to Fitness Center Success

By Joel Lee on 8/10/21 12:00 PM

Do you get a lot of new gym members but have trouble getting people to come back? Your fitness center success revolves around keeping clients because you can only find so many new people.

Topics: Fitness Fitness Stories gym merchandise Fitness Challenge Gym Equipment Fitness Assessment Digital Fitness Fitness Centers
8 min read

12 Simple Tips for Keeping Gym Members Motivated

By Giselle Naranjo on 8/6/21 12:00 PM

24.3% of people are members of one or more fitness clubs in their area, but the downside is people on average only stay members for a max of four years. If you're a gym owner, one thing that's on your mind is keeping gym members motivated enough to continue coming to the gym.

Topics: Fitness styku gym merchandise Fitness Challenge Fitness Assessment Fitness Centers
7 min read

How to Build a Positive Gym Culture

By Michael Glick on 7/23/21 12:00 AM

Gym culture has a significant impact on client retention at fitness centers across America every single day.

Topics: Fitness health snapfitness gym merchandise HEALTH ASSESSMENTS Fitness Challenge Gym Equipment Fitness Centers
8 min read

What is a Passport Program and Should Your Fitness Center Join One?

By Giselle Naranjo on 4/28/21 7:00 AM

In the current environment, gym owners must leverage every tool possible to promote increased membership.

Topics: Fitness Centers
7 min read

What Is IHRSA and How Do They Help Fitness Centers?

By Michael Glick on 4/21/21 7:00 AM

In nearly every industry, there are one or more associations dedicated to promoting the welfare of a given vertical.

Topics: Fitness Centers