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Updated April 16, 2022

Body scanning has become more popular recently. It can be one of the most helpful health and fitness tools out there. If you live in a small town, you may not have access to a gym or a personal trainer, making you more likely to work out at home.

But home workout equipment can be just as effective as a gym membership. Also, many people don’t like going to a gym or they aren’t able to find the time to go.

Did you know that, according to IBISWorld, the size of the fitness clubs, health, and gym market in the US in 2021 is $37 billion? This market has grown a considerable amount this year, by 7.2%. 

If you run a gym or fitness center, you know how much potential your business has to grow and succeed. To do that, though, you need the ability to stand out from your competition.  

One easy way to separate your gym from other gyms and fitness centers is by offering 3D body scanning. This article will review the advantages of this 3D technology to help you decide if it’s a suitable investment for your gym.

In this article, we’ll discuss the advantages of body scanning and how it can help you achieve your fitness goals and the goals of your customers. Read on to learn more.

What Is 3D Body Scanning?

To understand whether 3D body scanning software is a suitable investment for your gym or fitness center, you first need to understand it and how it works. 3D body scanning is an alternative to Bio-electrical Impedance Analysis (BIA).

Even though many gym and fitness center owners use BIA, they’re limited because they only focus on body water, fat, and muscle mass.

3D body scanning is an alternative to BIA. Using a 3D body scanner creates a 3D human body scan of a person within a few seconds, allowing them to see their body as it indeed looks, unlike the reflection shown in a mirror. 

Besides imagery, they’ll also get information about the biometrics of each body part. This information is beneficial for clients who want to focus on a specific area. For example, if they're going to lose weight in their thighs, they can get a detailed analysis of this area over time to see how they’re doing.

Clients will also get a progress report with a 3D body scan, including subcutaneous fat measurements, body fat measurements, and circumference measurements of body cross-sections.

The data provided by a human body scan is 99% accurate, providing both information about the body and a way for clients to see themselves in an entirely new way, allowing them to make more informed decisions about their health and fitness goals. 

Why Is 3D Body Scanning So Popular?

3D body scanning is becoming more popular as a health and fitness tool because it’s convenient. The best part about this technology is that you can use it at home or anywhere else, which means you don’t have to commit to going to the gym every day.

3D body scan results are also incredibly accurate. Creating your customized workout plan will be tailored just for you and your body type. You don’t have to worry about guessing how much weight you should lift or how many calories you should burn.

3d scanner

The Advantages of 3D Body Scanning

As a gym or fitness center owner, there are many advantages to investing in a 3D body scanner. These include increasing your business’s ROI, increasing your sales, providing a means of client engagement, and more.

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Increasing Your Business’s ROI

Return on investment (ROI), according to Investopedia, is a measurement that analyzes the performance of an investment to understand its profitability or efficiency. Many businesses use this metric to decide whether it’s worth buying different solutions or products.

The idea behind ROI is that you’re comparing how much you would get in return after an investment to the initial cost. Calculating the ROI of investment is pretty simple. First, you subtract the cost of the investment from the benefit or return of the investment. Then, you divide this by the cost.

It might seem like a huge upfront expense when you invest in 3D body scanning software. However, because of how much money you’ll get back from having it, you get a high ROI.

If you’ve ever invested in an expensive piece of equipment for your gym, you know what we’re talking about. Having a large number of treadmills, a popular machine, pays off fast. The same goes for a 3D body scanning machine. As we go through the rest of these advantages, you’ll see why.

Increasing Your Sales

When you have 3D body scanning available at your gym or fitness center, you can potentially increase your sales. First of all, more people will be interested in getting a monthly or yearly membership because you offer premium features such as 3D body scanning. 

Additionally, offering this service will set your gym apart from other gyms in your area and show that you care about providing your customers with the latest technology they need to stay fit and reach their fitness goals.

You can charge for using the 3D body scanning machine if you prefer. Options include making this part of a specific subscription package, part of a set of tests customers can pay for before setting their fitness goals, or something you charge for on its own.

Either way, you’ll see your sales increase as customers get excited about using this new software.

A Means of Client Engagement

When it comes to fitness, many clients want and need to have engagement while they’re working on reaching their fitness goals. Whether this is working with a personal trainer, using an app to track milestones, or having a workout created for them, engagement is significant.

Here are the different ways that using 3D body scanning heightens your client engagement with your gym.

Big Picture Goal-Setting

By providing your clients with a 3D image of their body, the scanning technology makes it possible to set big picture goals about themselves. They won’t have to use the mirror to make any decisions—instead, they’ll have better measurements with more accurate data.

Biometric Progress Reports

Another aspect of 3D scanning technology is that it provides biometric progress reports. Clients can assess different areas of their body and what they want to focus on by receiving a baseline report when they first use it.

As they progress, they’re able to see how they improve. By going to the gym regularly and learning more about their progress, they’ll become more engaged with your gym. To your clients, you will be a fitness center and an information center.

Body Composition Information

In addition to the 3D image and biometric progress reports, this 3D scanning technology will also provide clients with detailed body composition information, including body fat percentage and lean muscle versus fat mass.

By providing your clients with 3D scanning information, they can set actionable goals around how they want to improve their bodies and health.

The data will give clients more control because of the information provided from the 3D scanning while keeping them more engaged.

Balance and Posture Information

3D scanning technology also provides clients with information about their balance and posture, which can be incredibly useful for people who have workplace injuries, athletes in training, or people who need physical therapy.

By understanding where they are now in terms of balance and posture, they can check in later using the 3D scanning technology to see how their balance and posture improve.

This will empower clients, making them more engaged with the services your gym or fitness provides. They’ll be able to map out the steps toward recovery, ticking off milestones as they pass them. 

Combines With Personal Trainer Services

If your clients choose to work with a personal trainer, they can combine this form of engagement with the power 3D body scanning provides. First, they’ll look at their body and set those big picture goals.

Then, they’ll meet with a personal trainer, who can explain to them how to reach these goals with specific and target sets of exercises.

Additionally, they can look together at the measurements of body and subcutaneous fat and body cross-section circumference measurements once the scanning is complete. 

The personal trainer can then help your clients set smaller milestones focusing on specific body areas they want to improve.

Combines With Other Technology

Furthermore, 3D scanning technology can also be combined with other technologies, empowering your clients. For example, you can make it possible for them to book these appointments, as well as other classes in your gym, all from their mobile phone.

By doing this, you’ll give your clients the ability to interact with the planning of the sessions, putting them in control of their health schedule.

Combines With Additional Classes

Finally, you can combine specific types of outcomes provided by the 3D scanning technology with classes. For example, if there are people who have a certain hip-to-waist ratio, you can provide them with lessons and activities to improve this ratio.

How To Get Started With 3D Body Scanning

One of the first steps to getting started with 3D body scanning is finding a professional who can access a scanner. The next step is deciding which type of scanner you want to get.

Some scanners are more complex than others, but they all have different levels of accuracy. If you plan to use your scan for 3D printing, you’ll need a higher level of accuracy. For tracking progress and other uses, then you might want something simpler.

How To Get The Most Out Of A 3D Body Scanner

A 3D body scanner is different from other fitness gadgets in that it can be used almost anywhere. You can scan your body at home, at a friend’s place, or even at the gym.

Because of this, there are many ways you can get the most out of a 3D body scanner. One way to get the most out of your scan is by using it to track muscle and fat loss. Once you have the data from your scan, you can use an app to track weight loss over time and see where you need more work.

Another way that 3D scanners can be used is for tracking how many calories you burn during exercise. This is great if you want to keep track of how much food you eat after workouts to not overeat.

Then there are plenty of other things that a 3D scanner could do for your health and fitness!

The Best Way To Perform A 3D Body Scan

The best way to perform a 3D body scan is to get measured by a professional. This ensures that you get accurate measurements every time and can use the information to create an exercise plan tailored to your body type.

There are many different ways to do this, but the simplest way is to hire someone who has experience with 3D body scanning. You may need to pay for their services, but it’s worth it if you want accurate results. If you're in a gym or other fitness facility, they may have someone on staff who's certified in 3D body scanning.

In addition, it's important that the person taking your measurements be unbiased so that they have an objective view of what you look like and can recommend an appropriate workout schedule.

How Can Body Scanning Help People Achieve Their Fitness Goals?

It can help people achieve their fitness goals in several ways. First, it can help them get an accurate picture of their starting point. This is important because it allows them to set realistic goals and track their progress over time.

Second, body scanning can be used to create a custom workout plan. By taking into account factors such as body composition, limb length, and joint range of motion, a qualified professional can create a workout plan that is specific to your needs. This helps you achieve your goals faster and reduces the risk of injury.

Body scanning can also be used to track progress. This is especially helpful for people who are trying to lose weight.

Body scanning has the potential to be one of the most useful health and fitness tools out there. It can help you create a fitness routine that fits your lifestyle. The possibilities are endless, and scanners can be as simple or as complex as you want them to be.

Does 3D Body Scanning Work?

3D body scanning is a great way to get a comprehensive look into your body. It can help you determine where you’re holding excess fat and muscle and how much weight you need to lose to be healthy. It will also show the areas that are most prone to injury.

This information can help you create a personalized plan for your fitness goals. You may not need to lose weight if all of your fat is localized in one place, but you might want to focus on specific areas of your body. 3D body scanning technology is also useful if you have been injured before and are unsure if the injury has healed properly.

Is 3D Body Scanning Safe For Clients?

Body scanning is a safe procedure. The 3D body scanners will rotate around the client, and it only takes a few seconds to do an entire scan. This makes body scanning safe for clients who are pregnant or overweight.

3D body scanning technologies are an innovation in the health and fitness industry. It can be one of the most useful tools for people who live in remote areas or have difficulty exercising. Body scanning allows you to create a personalized fitness routine that can be done at home with limited resources.

There are many advantages to 3D body scanning that help you reach your fitness goals, but it’s important to know the risks before getting scanned.

Is 3D Body Scanning Right For You?

If you’re considering investing in a body scanner, the first thing to ask yourself is what your fitness goals are. If you have a personal trainer and like going to the gym, you might have better options. There are many benefits of 3D body scanning, but it might not be right for everyone.

Many people that use a 3D body scanner say that it helps them work out at home more efficiently. It also provides them with a complete picture of their body measurements, shape, and fitness progress, which is great if they need motivation or want to know where they can improve.

However, if you’re not interested in using a scan to track your weight loss or muscle gain, then this technology probably won’t benefit you much. But if you want to use technology for motivation and tracking progress without going to the gym, this technology can give you some great benefits.

advantage of 3d scanner

Need More Information?

Now that you’ve learned about the advantages of 3D body scanning for your gym or fitness center, consider implementing this technology in your business. Whether you think your clients will enjoy the 3D image of themselves or the information provided, investing in 3D technology shows how your club is putting the needs of its members at the forefront of your business. 

3D body scanning is a safe and effective way to track your fitness progress. It can help you create a personalized routine that fits your lifestyle, and it’s great for people who have been injured before. If you’re looking to invest in a body scanner for your fitness business, make sure you know your goals.

Jason Caryl

Written by Jason Caryl