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Raj Sareen

Raj Sareen

Raj is the CEO and Co-founder of Styku, a 3D body scanning and body shape analysis system for health, fitness, and wellness professionals. He is also a physicist, with a background in extra-solar planetary astronomy and once worked in the Human Space Flight Program at NASA.

Recent posts by Raj Sareen

10 min read

11 Reasons Why BMI Doesn't Work

By Raj Sareen on 5/6/22 7:00 AM

Updated May 6, 2022

Topics: body mass index body fat mesurements bmi body fat percentage
9 min read

What is Body Composition and How Do You Measure It?

By Raj Sareen on 2/2/21 11:56 AM

According to data from the National Health and Nutrition Examination Surveys, the average American adult has between 28% and 40% body fat.

Topics: body composition
5 min read

FITNESS+ Launch & 3 Steps to Staying Competitive in 2021

By Raj Sareen on 12/14/20 1:14 AM

By Raj Sareen
Dec. 14th, 2020

Topics: Fitness body scanning COVID-19 VIRTUAL TRAINING TELEHEALTH covid
5 min read


By Raj Sareen on 3/30/20 1:56 AM

The Pandemic will forever transform the fitness, health, and wellness economy.

So you closed your gym, weight-loss center, studio, or med-spa and you had to let go of your colleagues, and friends. And if you haven't had to make those tough choices, the anxiety that day may come is stressing you out. This is one of the toughest challenges you could ever have as a business owner. But we all know that eventually businesses will open again, and the industry will bounce back. How you spend your time during the lockdown will have a dramatic impact on how well you bounce back. Because things will never go back to normal. There will be a new normal, a new elevated set of expectations, fears, and habits that will inevitably make your industry more competitive. If you think you can simply turn the lights back on, you'll not only lose out on new opportunities, but you could fall behind the competition quickly. So what does the new normal look like?

7 min read

Global Wellness Economy Hits $3 Trillion - Are we getting healthier?

By Raj Sareen on 9/26/18 12:49 AM

Are we making a difference? 

Topics: Fitness Technology BIA body fat mesurements bmi weight loss clinic
4 min read

6 Growth Strategies That Actually Work for Your Health Club

By Raj Sareen on 4/6/18 1:18 PM

Growth Strategies that Actually Work for Your Health Club

Are you interested in leveraging unique ways to procure more leads, bring in more traffic to your fitness center, or increase membership signups? You’re not alone!

Topics: Fitness Technology Insider
3 min read

How to Turn 3D Body Scanning Reports into High ROI Advertisements

By Raj Sareen on 3/20/18 3:49 PM


We know the power of a good progress report. And we know that keeping clients impressed by your services will start by making a dedication to monitoring their progress. The best way to ensure they feel as if they’re a valued customer is to make sure they’re treated like one.

3 min read

How to Merchandise Existing Member Success into Additional Upsells

By Raj Sareen on 3/14/18 12:33 PM


As we’ve mentioned previously, retaining existing members is five times cheaper than going after new ones. Keeping the existing relationships you’ve built with the members you do have is a business tactic most companies focus on, because once the bond is built, they will feel more loyal to you as a gym owner or trainer.

4 min read

How to Use 3D Body Scanning to Convert 6 Week Packages into 18 Week

By Raj Sareen on 3/13/18 11:45 AM

One thing we’ve learned from many gym owners is the effectiveness of offering trial packages (such as 6 weeks). These short, introductory packages are long enough for members to see a change in their body, and really feel out your gym or fitness center.

4 min read

How to Use 3D Body Scanning to Increase Value with Your Packages

By Raj Sareen on 3/6/18 8:28 AM


Very few people will act on a purchase if the value isn’t there.

During the sale, your customer probably has an idea of how much what you offer is actually worth. These influentials can be anything from competitor pricing, personality, past experiences, and is distinctly individual.

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