Gym culture has a significant impact on client retention at fitness centers across America every single day.
It sounds simple: make your gym an enjoyable place to be, and membership numbers will stay consistent. But what's the secret to curating the perfect positive gym culture?
First, you need to make sure that the positive effects of the gym are at the heart of your gym atmosphere. This should guide the details of how you run your fitness center. Though it might sound complicated, it is possible to optimize your gym environment into one that will keep your whole range of clients healthy and happy.
If you're looking for some foolproof ways to build a positive gym culture, look no further. This article will tell you all you need to know.
Make Sure You've Got the Basics Down
Gym management is no easy task. Running a business that is dedicated to people's health and wellbeing comes with much responsibility.
That's why, no matter how experienced you are, it's vitally important to monitor how well you are fulfilling the basic requirements of good gym management. Whether that's checking your certification is all up-to-date or making sure your funds are well delegated, it plays a key role in ensuring the stability of your business.
You may be asking yourself what exactly this has to do with your gym culture.
Here's the answer: the success of a business begins with these details. It is important to build a good foundation for your gym to become a thriving business because this will make you and your staff comfortable. If the basics of the business are taking care of themselves, you can devote your attention to improving the fitness culture of your gym.
Good Staff Make For a Positive Gym Culture
There are no two ways about it: you should only be hiring the most consummate professionals when running a gym.
Your employees are the backbone of your business. They are in close contact with your clients on a day-to-day basis, whether answering the phones, running classes, or doing personal training sessions.
Staff members should not only be good at their jobs but should understand how important it is to welcome and motivate your customers. Positivity and real dedication to clients' well-being are vital if you want your staff to build and upload a positive gym culture.
Having helpful, friendly staff will make all the difference in how customers feel when working out at your gym.
Once you've found and hired the ideal team, remember to treat them well. Unhappy staff will not perform at their best, so make sure they feel supported with good working conditions and training opportunities.
Personal Training Should Be Motivational
Being a personal trainer requires a level of sensitivity that not every potential employee will have. When offering PT sessions to customers, make sure you monitor and support staff to ensure a high standard.
Personal trainers should be professionally measuring client fitness progress, with awareness of the client's goals and personal worries. Positive gym culture relies on people's comfort and motivation, so knowing how to guide clients through a potentially difficult fitness journey while keeping their mood high is a necessary skill.
Remember: above all else, your customers should enjoy their time working with a PT.
Accurate and advanced measuring techniques can help personal trainers get the best results for clients. Tools like specialized tracking software and 3D body scanning can be invaluable to your staff in training clients well and keeping their gym motivation high.
Make Sure Your Gym Is an Inclusive Space
This may mean different things for different gyms depending on your client base, but the sentiment always applies: make sure that your gym caters to the full range of your client base, not just certain subsections.
It can be easy for regular gym-goers and seasoned fitness professionals to overlook how daunting gyms can be. It can help to promote your gym as an open, supportive space for new clients.
There are even ways to make your gym accessible to those who often find it impossible to attend a gym:
- Quiet hours for those with sensory difficulties
- Concession pricing
- Classes geared towards older clients with less mobility
- Accessible entrances and equipment
Gym managers have an opportunity to make getting fit a safe and enjoyable experience for all. Anti-discrimination, pro-respect policies can help customers feel content in your gym and foster a thriving gym community. Put these guidelines in place, and make sure your staff is ready to enforce them.
A positive gym culture can change people's lives by giving them somewhere they can enjoy exercise - inclusivity is part of this. Make your gym the place people can't wait to come to, no matter who they are or what prior experience they have.
Keep Your Equipment in Good Shape
To make your gym a pleasant place to be, you need to make sure you have high-quality, clean equipment.
Although it might seem like a high-cost venture to keep all of your equipment up to date, it is a long-term investment that will pay off. You don't necessarily need to have the most expensive equipment on the market. Still, you do need something relatively advanced, extremely reliable, and that you can maintain for a long time.
The layout of your gym matters too. Keep it simple and clear, and try sorting your equipment into sections that make sense. There's no use in putting the free weights somewhere that has no space to use them or splitting up your treadmills when they could all be together!
It might sound hard to believe, but these small details are those which will make your clients feel confident that you know what you're doing.
By getting hold of good equipment, you make your gym an exciting and relevant place to be. The fitness culture at your gym can only benefit from this/
Positive Gym Culture Is the Key to Long-Term Success
People want to be somewhere that they feel supported by a community. Your gym culture is the one thing you can use to make your business stand out from the rest. It is the thing that should guide all of your decisions when it comes to gym management.
The atmosphere and people you choose for your gym should be suitably friendly and promote personal progress for every single member of every ability level.
Everything in your gym should be designed to offer one key thing: motivation.
Gym motivation can wax and wane in clients, but one thing that remains consistent is the undeniable benefits of regular exercise. As a fitness-based business, you'll be aware of all the positive effects of gym use - so use them when you're thinking about how to design and run your gym.
Make the Room Motivational
There are many ways to make the visual appearance of your gym work towards creating a positive gym culture. Bright colors can affect people's mindsets and encourage physical activity. Even a good logo can remind people that they need to come and do a workout when they see it out in the wild.
Words can have power. You could even put some motivational gym quotes like these up on your walls to spur people on when they're hitting that trying section of their workout.
Signposts that show newcomers the best form for an exercise might help too. They not only help people embarking on their fitness journey but show that your gym is for everyone, bodybuilders to newbies.
Music Is a Call to Motion
A good playlist can have a positive effect on people's workouts. Find something with a good beat that will get everyone moving.
You can try tailoring the songs and the volume to who's in your gym by analyzing who tends to visit when. This will help you use music to your advantage, and there's no doubt that clients will look forward to coming back and exercising to a soundtrack of their favorite songs.
Visualizing Success Creates Winners
Part of your aim when running a gym should be to help your clients visualize future success. This is a key way to boost their gym motivation.
Results can take a long time to show, which can often knock people's commitment to going to the gym. With this in mind, you should make sure your customers can all somehow access tools that will allow them to track their progress and see the trajectory of their improving fitness.
By helping your clients recognize their achievements in the gym, you make them happy. Becoming healthier is worth celebrating, and their feelings of accomplishment will keep them coming through the door to work out.
Start Changing Your Gym Culture for the Better Today
Building a positive gym culture is key to the success of your business. It will help you to keep both staff and clients alike happy and healthy and ensure that your gym stands out from all the rest.
There's no time like the present to start making your gym culture as positive as can be.
Knowing what your clients need and the latest, best ways to give it to them is an important part of gym management. Check out our blog for more informative posts about the world of fitness.