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Raj Sareen

Raj Sareen

Raj is the CEO and Co-founder of Styku, a 3D body scanning and body shape analysis system for health, fitness, and wellness professionals. He is also a physicist, with a background in extra-solar planetary astronomy and once worked in the Human Space Flight Program at NASA.

Recent posts by Raj Sareen

2 min read

Microsoft/HP 15-Year Veteran Joins Styku as CTO

By Raj Sareen on 10/23/17 11:12 PM


Topics: Fitness Technology Business
3 min read

Top 10 Reasons Why BMI Just Doesn't Work

By Raj Sareen on 10/3/17 2:01 PM

With obesity affecting over 35% of adults in the United States, the topic of body fat measurement has never been more apparent. However, the methodology for actually evaluating body fat is largely flawed, especially as it relates to BMI.

Topics: body mass index body fat mesurements bmi body fat percentage
4 min read

Styku Customer Spotlight with Eric Krouse from Snap Fitness

By Raj Sareen on 9/22/17 1:25 PM

Eric Krouse is the owner and COO of Snap Fitness location in Peachtree Corners, Georgia. With a background in Engineering, Eric is no stranger to new technology and when he heard about Styku, he jumped on the chance to bring it into his new gym. Last week we sat down with Eric to learn more about hisexperience with Styku and how it’s helped to improve the client experience. 

Topics: snapfitness styku new technology
4 min read

4 Ways Your Gym is Getting Fitness Benchmarking All Wrong

By Raj Sareen on 9/20/17 1:24 PM

Not all bodies are created equal, and neither are personal training routines. Fitness benchmarking should reflect that notion.

Over the years, fitness benchmarking has drastically improved as the health and wellness industry continues to expand and grow. As clients pursue their quest for continuous health improvement, many seek professional guidance to measure how their performance and body composition are improving. There are many advanced options you can now offer to clients as fitness benchmarking technology has evolved tremendously over time, providing them with an experience that’s motivating, engaging, and most of all: accurate!

Topics: body composition dexa
2 min read

The Summer of Styku: Around the World at the Forefront of the 3D Body Scanning Revolution

By Raj Sareen on 9/10/17 4:46 PM

From Las Vegas to Tokyo, from Lake Tahoe to Toronto, Styku has had a busy summar, traveling around the world, at the forefront of the 3D Body Scanning revolution. Health clubs near and far are seeing how 3D body scanning is helping club members to see their bodies in a whole new way. Check out the events we were able to attend this summer and don't be a stranger when you see us at the next club industry event near you.

2 min read

Why Visualization is Such an Important Part of Fitness Success

By Raj Sareen on 9/6/17 8:03 PM


You might not remember Carli Lloyd, but you should. In 2015 she scored three goals in 16 minutes during the World Cup final against Japan, making her the first woman to score a hat-trick in a World Cup Final. Her secret is visualization; she takes time before each game to visualize various positive scenarios that could take place over the course of a game. The technique has been used by many successful athletes including Lebron James, Kobe Bryant, and Tiger Woods.

Topics: Fitness
1 min read

Alex Rodriguez Announces Partnership with UFC Gym

By Raj Sareen on 9/1/17 4:56 PM


4 min read

Why Wearable Tech is Failing Fitness Conscious Individuals

By Raj Sareen on 8/18/17 12:42 PM

The sleek piece of wearable tech that you (probably) bought last year, you know the one  that's been helping you monitor your work outs, count calories, and stay in shape. The one that looks super slick on wrist, keeps you on time for meetings, tracks your steps while making you look like a smarter, savvier, sexier version of yourself-well, it's been lying to you. The notion that that fitness trackers and wearable technology have been misrepresenting and miscounting the various metrics associated with healthy living is widespread. From steps taken to calories burned it’s difficult to say whether or not wearables have actually delivered on their promise to provide health specific analytics, and transparency to everyday people.

10 min read

Designing Gyms of The Future With Visionary Cuoco Black

By Raj Sareen on 8/10/17 7:36 AM

Cuoco Black trained his mind before focusing on training his body, but the results were life-changing. A former academic, he felt disappointed by the gyms he frequently visited. He took his background in interior design, and combined it with his love for the fitness industry. Today his work features wildly expressive takes on pop culture that make gym members protagonists in iconic Hollywood movies from Terminator, Rocky and even Star Trek.

We sat down with Cuoco to discuss what he sees as a creative bankruptcy plaguing gym design in the United States. As the designs driving the commercial success of Orange Theory, Soul Cycle, Planet Fitness, and Equinox become the industry norm, Black’s bold aesthetics have made him the goto designer for  emerging gym owners looking to quickly establish a loyal client base. The reason? His project explore new ways of engaging members, and encouraging positive training atmosphere’s that creates fluid relationships between members, staff, and the increasing number of high tech products at their disposal like the Styku 3D body scanner.

Topics: Styku Client Testimonials
1 min read

A History of 3D Body Scanning Technology with Raj Sareen and Trent MacLean

By Raj Sareen on 7/28/17 2:15 PM

Styku Founder and CEO Raj Sareen recently had the pleasure of chatting with Trent MacLean of T² to discuss applications of body scanning in fitness. 3D body scanning has originally been developed for use in the industry, but applications for the technology have been developed in other verticals. 

Topics: Technology