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Raj Sareen

Raj Sareen

Raj is the CEO and Co-founder of Styku, a 3D body scanning and body shape analysis system for health, fitness, and wellness professionals. He is also a physicist, with a background in extra-solar planetary astronomy and once worked in the Human Space Flight Program at NASA.

Recent posts by Raj Sareen

3 min read

How to Plan Floor Space for 3D Body Scanning at Your Club

By Raj Sareen on 2/19/18 5:59 AM

3D body scanners can be a major asset to include in your club. They drive new customers seeking a non-invasive way of tackling fitness goals, they increase current member participation, and are proven to change peoples' bodies. As more and more clubs pop up onto the market, more are utilizing the technology of 3D body scanning to make customers for life. The tricky part is finding the perfect location at your gym for a 3D body scanner.

Topics: Fitness Business Insider
5 min read

6 Ways to Sustain Customers Through New Years' Crowds

By Raj Sareen on 2/12/18 8:00 AM


The initial surge of customers during the New Year is exciting, but sometimes overwhelming. Health and fitness centers are on the forefront of the average person’s brain in the new year. In 2017, getting healthy was the #1 most popular New Year’s resolution. Health and fitness conglomerates like Planet Fitness saw a 79% average increase in new members in January 2017. It’s likely that your business also saw new member sign ups, more turnout for fitness classes, or more inquiries as to what your health center can offer the potential new client. The initial interest is exciting – and its likely that new potential member will join your club. The next steps to keeping them walking through the door are worth your effort in order to sustain all of the new faces.

Topics: Fitness Business
2 min read

Styku Appoints New VP of Sales for North America

By Raj Sareen on 2/4/18 11:12 PM

Styku is proud to introduce Bruce Quickel as the VP of Sales in North America.

4 min read

How Genetics Play a Role in Personal Training

By Raj Sareen on 1/28/18 5:01 PM

How genetics play a role in personal training

Tailoring your workouts to best work for your client's body is nothing the fitness industry hasn’t seen before. In fact, personalized programming to help people who want to tone parts of their body they aren’t quite happy with yet will continue to grow in popularity. But there are other elements besides programming and diet that contribute to your clients' results.

4 min read

7 Investments Every Gym Owner Needs to Max Out Potential

By Raj Sareen on 1/21/18 9:13 PM

Half of the people that join an exercise program will quit in 6 months, so what are you going to do to make them return again and again?

Topics: Fitness Technology Business
4 min read

5 Easy Ways to Measure your Clients Fitness Progress in 2018

By Raj Sareen on 12/26/17 8:47 PM

Keep your customers engaged, motivated, and happy with your services by always monitoring their progress. The best way to ensure they feel as if they’re a valued customer is to make sure they’re treated like one.

Topics: Fitness Technology
4 min read

Why 3d body scanning has become the latest health club necessity

By Raj Sareen on 12/18/17 11:10 PM

As a health club owner, you want to provide your guests with the most beneficial experience. Happy customers will lead to greater turnout, and your club will see in increase in revenue and memberships. You've considered leaderboards. You've hosted cook outs. You've lead more than a few group participation 5Ks. These can all work. Here's why a 3D experience is becoming a necessity.

Topics: Fitness Business
5 min read

5 Tech Trends Shaping the Club Industry in 2018

By Raj Sareen on 12/11/17 12:00 AM

In 2017, we saw spin classes become the new social hangout. HIIT, or high intensity interval training, was a savvy gym-goers favorite way to burn major calories and jumpstart their metabolism. And infrared saunas proved they can help tackle muscle pain and soreness while keeping your heart pumping. It’s safe to say these fitness trends are here to stay. However, for 2018, what can we expect to emerge with a hold on the club industry?

Topics: Fitness Technology Insider
2 min read

Styku Customer Spotlight: Kristi Murphy of Gold's Gym Houston

By Raj Sareen on 12/3/17 7:48 AM

Styku Customer Spotlight with Kristi Murphy of Gold's Gym Houston

Topics: Styku Client Testimonials Business
2 min read

Styku Customer Spotlight with Chris Wharton from Better Body Group

By Raj Sareen on 11/16/17 3:42 PM

Ten years ago Chris Wharton, co-owner of Better Body Group, started his journey with fitness after graduating from Sheffield University with a sports and exercise degree. Shortly after, he began Better Body Group in a humble 600-square-foot building. Though a small beginning, Wharton’s BBG hosts three locations all devoted to building a stronger, healthier client base.

Topics: Styku Client Testimonials Technology Business Fitness Stories