The sleek piece of wearable tech that you (probably) bought last year, you know the one that's been helping you monitor your work outs, count calories, and stay in shape. The one that looks super slick on wrist, keeps you on time for meetings, tracks your steps while making you look like a smarter, savvier, sexier version of yourself-well, it's been lying to you. The notion that that fitness trackers and wearable technology have been misrepresenting and miscounting the various metrics associated with healthy living is widespread. From steps taken to calories burned it’s difficult to say whether or not wearables have actually delivered on their promise to provide health specific analytics, and transparency to everyday people.
Cuoco Black trained his mind before focusing on training his body, but the results were life-changing. A former academic, he felt disappointed by the gyms he frequently visited. He took his background in interior design, and combined it with his love for the fitness industry. Today his work features wildly expressive takes on pop culture that make gym members protagonists in iconic Hollywood movies from Terminator, Rocky and even Star Trek.
We sat down with Cuoco to discuss what he sees as a creative bankruptcy plaguing gym design in the United States. As the designs driving the commercial success of Orange Theory, Soul Cycle, Planet Fitness, and Equinox become the industry norm, Black’s bold aesthetics have made him the goto designer for emerging gym owners looking to quickly establish a loyal client base. The reason? His project explore new ways of engaging members, and encouraging positive training atmosphere’s that creates fluid relationships between members, staff, and the increasing number of high tech products at their disposal like the Styku 3D body scanner.
Styku Founder and CEO Raj Sareen recently had the pleasure of chatting with Trent MacLean of T² to discuss applications of body scanning in fitness. 3D body scanning has originally been developed for use in the industry, but applications for the technology have been developed in other verticals.
For many gyms and fitness centers the hardest part of their business is getting customers in the door. According to International Health, Racquet, and Sportsclub Association (IHRSA), more than 12% of gym members join in January, compared to an average of 8.3% per month for the full year. Generally there is always a spike in new memberships right after the new year, however January isn’t the busiest month - it’s March right before the weather warms across the country. For the rest of the year, gym managers rely on a variety of promotions, reduced membership rates, and word of mouth to drive new foot traffic through their doors.
Jennifer Hummel is co-owner of Catalyst Fit- a Richmond, Virginia based fitness boutique. After spending 15 years working at Gold’s Gym and eventually owning a club, she decided to open Catalyst Fit with her partner Jesse Kid to deliver personalized fitness training. We sat down with Jennifer to learn more about her experience working with Styku, and how it’s helped deliver truly custom personal fitness to her clients.
"We've associated ourselves with winners. Real winners." - Jerry Jones, Owner, Dallas Cowboys
Dallas Cowboys Owner Jerry Jones addresses the assembled media at the Cowboys Fit Ribbon Cutting Ceremony at The Star in Frisco.
Known as "The arena of physical activity, health and performance", ELEVATE is the UK's largest cross-sector event bringing together the physical activity sector, academia, healthcare, policy makers, local authorities, and performance experts to focus on an increasingly important and complex societal challenge: tackling physical inactivity.
Known widely as the pinnacle live event for the Australian fitness industry, FILEX is a three-day educational conference where more than 2000 people who work in fitness come together to learn from the world's leading health and fitness experts. Styku's Australian Distributor, Synergy and Eye Fitness, took center stage with Styku, the first demonstration of 3D technology at the event. Besides creating a buzz around 3D technology, Two of the top 212 Olympia bodybuilders, Hidetada Yamagishi & Rich Gaspari stopped by and spent some time getting scanned, analyzing body fat, as well as looking for asymmetries in their lean muscle distribution.
Grant Roberts, celebrity trainer and the mastermind behind Hilary Swank's transformation for "Million Dollar Baby", reveals 5 key strategies to running a successful fitness challenge.