What metrics should I track to measure HealthPass performance?

Overview

Because every location operates differently, the most useful HealthPass performance data will vary. The goal is to have enough visibility to understand what is working, where gaps exist, and how to improve over time.

Steps / Details

Track the following at a minimum:

Top-of-funnel engagement

• Number of scan inquiries received per month
• Source of those inquiries (signage, staff introduction, consultation, QR code, etc.)
• How many inquiries convert to booked scans

Scan activity

• Total scans performed per month
• Scan volume by introduction method (e.g., consultation vs. front desk mention vs. self-service)

Membership conversion

• How many scan customers convert to annual HealthPass memberships

Revenue

• HealthPass transactions are processed through your Stripe connected account, which provides visibility into completed purchases and revenue generated through the platform.

Promotional performance

• Compare outcomes across different introduction methods to identify which approach drives the most engagement at your location.

Notes

• Many of the most valuable insights come from how HealthPass fits into your broader customer journey, which may require tracking engagement points in your own internal systems or processes in addition to Stripe data.
• Keep tracking simple. The goal is actionable insight, not a complex reporting system.
• During the initial 90-day launch window, Styku uses scan activity as an indicator of whether additional support may be needed. A benchmark of 10 scans is referenced as an early evaluation metric—this is not a penalty structure.

If this resolves your issue, no further action is needed.

If the problem persists, contact support and include: your location name and the specific reporting or data access issue you are encountering.

Applies to: HealthPass providers