What is the Styku HealthPass program and how does it work for providers?

HealthPass is Styku's preventative health platform for providers. It layers on top of your existing Styku plan subscription and gives your business a structured way to offer preventative body scans, health risk analysis, and add-on blood testing to clients — backed by Styku-driven marketing and a growing consumer marketplace.

What HealthPass is

HealthPass is a four-component preventative health platform:

3D Body Scanning — millimeter-accurate scans, body composition, and posture in ~35 seconds.
Health Risk Analysis — quantified risk for chronic disease, presented to the consumer over time.
Blood Testing — add-on at-home testing inventory available to bundle with your programs at wholesale rates.
Memberships & App — consumer mobile app, marketplace, and recurring engagement infrastructure.

HealthPass is designed for providers to deliver ongoing preventative services with measurable body data at the center, not one-off scans.

HealthPass vs. your Styku plan

HealthPass is additive to your Styku plan subscription, not a replacement. Providers stay on their current Styku plan (Access, Elite, or Enterprise); HealthPass pricing models are separate and layered on top. HealthPass is available to providers on every current Styku plan.

Founding Provider Program (currently open)

The Founding Provider Program is open for new enrollment now. Founding providers get preferred terms that future providers will not:

$0 onboarding for the founding cohort — the standard $2,500 activation, certification, and setup fee is waived. Includes account onboarding, certification guidance, operational support, activation support, marketing setup, and dedicated account management.
Locked-in founding-tier rates across every activation path.
Early access — be operational before the broader provider rollout begins.
Future-pricing protection — insulated from upcoming platform-wide price increases.
Marketplace positioning — be discoverable when HealthPass starts driving centralized consumer demand.

Three activation paths

Three ways to activate HealthPass. Start anywhere — upgrade later.

Path | Upfront | Per-scan economics | Best for

**Pay-As-You-Go** | $0 | 70/30 split on $149 retail — $104.30 to provider, $44.70 to HealthPass | Launch immediately, no upfront commitment

**Growth Partner** | $1,000 – $3,500 prepay | Wholesale scan packs at $35 – $40 per scan; set your own retail. Blood testing 25 – 40% off wholesale. | Bundling into memberships, controlling pricing and customer experience

**Network Partner** | $300 / month founding rate ($500 / mo future standard) | Unlimited preventative scans — no per-scan tracking. Breakeven ~7 – 8 scans / month. | Full integration; operating as part of the HealthPass network

Pay-As-You-Go detail

Cost to start: $0. Activation: immediate. Risk model: shared revenue.
No inventory required — scans sell through the HealthPass storefront with attribution, payment, and fulfillment handled for you.
The 70 / 30 split above applies to sales completed via your Affiliate Link (provided during onboarding, plus QR codes on marketing assets). HealthPass-platform sales attributed to your location without going through your Affiliate Link pay a flat $10 per completed scan instead. Drive customers through your Affiliate Link whenever possible. See What scan products are available through HealthPass, and how is revenue shared? for full payout detail.

Growth Partner — wholesale scan packs

Pack | Per-scan | Total

25 scans | $40 | $1,000

50 scans | $37.50 | $1,875

100 scans | $35 | $3,500

Blood testing wholesale discounts: 25 % off (25 pack), 30 % off (50 pack), 40 % off (100 pack). Margin opportunity at $149 retail: ~$109 – $114 per scan.

Network Partner detail

$300 / month founding rate; locks in for the life of the plan even after the standard $500 / mo rate takes effect.
Unlimited preventative body scan usage, full HealthPass activation, marketplace participation.
No per-scan revenue share; exempt from upcoming platform price increases.

Marketing & demand generation

HealthPass providers get a marketing kit and benefit from Styku-driven demand generation.

Marketing tools included:

Printed materials — banner, poster, table-top tent brochures
Digital assets
Business listing as a partner location on the HealthPass website and the Styku Mobile App
Styku-driven qualified leads via paid digital ads
Social media post templates
Affiliate link

Demand-generation strategy:

Today — offer HealthPass to the members and patients already in your business.
Next — HealthPass tests centralized consumer acquisition channels and marketplace demand generation.
Long-term — geo-targeted campaigns and referral systems route qualified consumers to participating provider locations.

Accuracy & medical context

Correlation of 0.95+ with DEXA for fat mass — within 1–2% of DEXA for body composition measurements.
92% accuracy in predicting health risks (e.g., Metabolic Syndrome). This is a separate, independently published metric; health risk predictions are not benchmarked against DEXA.

HealthPass scans are not a medical diagnosis — they identify measurable indicators that may suggest health risks. See Healthpass Program Overview: Purpose, Positioning, and Strategy for positioning guidance.

How to apply

Apply via your Styku account rep, or submit a request through the Styku Business Portal at styku.com/portal.
Your account rep reviews the application and schedules a walkthrough call covering the platform, activation paths, certification, and marketing.
Live, step-by-step activation support from your account rep.

Applies to: All Styku configurations on a current Styku plan (Access, Elite, Enterprise). HealthPass enrollment is currently US-only — see the geographic-availability article for international status.