What is the HealthPass Partner Network and how does it generate additional revenue?
What is the HealthPass Partner Network and how does it generate additional revenue?
The HealthPass Partner Network is the marketplace and demand-generation layer of HealthPass. Through paid advertising and geo-targeted campaigns, Styku routes prospective clients to participating provider locations — bringing you new customers without your own advertising spend.
The Partner Network is available across all three activation paths (Pay-As-You-Go, Growth Partner, Network Partner). It supplements your own marketing and Affiliate Link sales; it does not replace them.
How it works
- Apply to participate — Qualifying locations apply separately from the standard HealthPass partner program. Minimum qualifications apply; not every partner will automatically be eligible. Reach out to your account rep for current criteria.
- Styku drives clients to your location — Through paid digital ads, geo-targeted campaigns, and the HealthPass marketplace, Styku directs prospective clients toward participating provider locations near them.
- Client purchases a scan and visits your facility — The client checks out through the HealthPass platform and is routed to your location to complete their scan.
- You're compensated for delivering the scan — Network partners receive payment after the scan is performed (the platform-attribution rate; see the revenue model below).
- New clients enter your business — These visits create opportunities to introduce new people to your other products, services, and programs.
Revenue model
Important detail on how network-driven clients pay out:
- Network-routed clients arrive without going through your Affiliate Link. The HealthPass platform attributes them to your location.
- Per the HealthPass MSA, platform-attributed sales pay a flat $10 per completed scan / membership-scan / delivered blood test — distinct from the higher Affiliate-Link payout ($104.30 per scan / $150 per membership).
- Network revenue is additional to your Affiliate-Link earnings, not a replacement for them. The opportunity is new client acquisition at low marketing cost, not maximizing per-scan revenue.
Drive customers through your own Affiliate Link whenever possible — that pays the higher rate. Use the Partner Network to fill capacity with clients you wouldn't have reached on your own.
Benefits of network participation
- Additional revenue stream layered on top of your standard HealthPass affiliate earnings
- Increased visibility for your location through Styku-funded marketing
- New client acquisition without spending on your own ads
- Opportunity to convert HealthPass-routed clients into broader members or program participants at your business
Notes
- Network participation is a separate opt-in / application; not all HealthPass partners are automatically enrolled.
- Network-routed clients are real new customers walking through your door — even at the lower per-scan rate, the customer-acquisition value typically exceeds the revenue from the scan itself when those clients convert to your other services.
If this resolves your issue, no further action is needed.
If the problem persists, submit a ticket via the Styku Business Portal at styku.com/portal and include: your partner location name, email address on file, and details about the network application step where you encountered an issue.
Applies to: All HealthPass providers; Partner Network participation requires separate qualification.