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How do I choose the right HealthPass engagement model for my business?

Overview

Not every business will implement HealthPass the same way. Your customer volume, staffing structure, and service model all influence which engagement approach is the best fit.

Steps / Details

Review the three engagement models and identify which aligns with how your business already operates:

  • Passive

    • HealthPass functions as a self-service opportunity.
    • Customers discover the service through in-location signage and QR codes.
    • Minimal staff involvement is required.
    • Best suited for locations with self-guided customer experiences or high walk-in volume.

  • Moderate

    • Front desk staff mention HealthPass during check-in or routine customer interactions.
    • No dedicated consultation structure is required, but staff need basic familiarity with the service.

  • Proactive

    • HealthPass is embedded into consultations, onboarding sessions, coaching, or structured assessments.
    • Requires clear workflow integration and consistent staff messaging.
    • Typically generates the highest engagement but demands more operational capacity.

To choose your model, consider:

  1. How many members or visitors does your location see each month?
  2. Are customers primarily recurring members or one-time visitors?
  3. Does your team have existing touchpoints (check-ins, consultations, milestone reviews) where HealthPass could be introduced naturally?
  4. What is your realistic staffing capacity for introducing and maintaining a new service?

Notes

  • No single model is superior. The right choice is the one that aligns with your existing operations.
  • You may start with a passive or moderate approach and move toward a more proactive model over time as your team becomes comfortable.
  • Whichever model you choose, embed HealthPass into your customer journey rather than treating it as a separate add-on.

If this resolves your issue, no further action is needed.

If the problem persists, contact support and include: your location type, approximate monthly customer volume, and current staffing structure.

Applies to: HealthPass providers and prospective HealthPass locations