Raj is the CEO and Co-founder of Styku, a 3D body scanning and body shape analysis system for health, fitness, and wellness professionals. He is also a physicist, with a background in extra-solar planetary astronomy and once worked in the Human Space Flight Program at NASA.
We know the power of a good progress report. And we know that keeping clients impressed by your services will start by making a dedication to monitoring their progress. The best way to ensure they feel as if they’re a valued customer is to make sure they’re treated like one.
Making a point to put the progress report first will motivate clients by visualization. There is not a more effective way of pinpointing exactly what each individual member can work on, unless you’re keeping track of their improvements in key measurements over a period of time.
One way of handling progress reports includes investing in 3D body scanning software that does the work for you. In under 30 seconds, Styku’s 3D body scanner reports every measurement on your body in a 3D model. For your clients, this means no more inaccurate tape measurements, or uncomfortable dunk tank models. Your clients now have the power to find their measurement gains and reductions (as well as body fat percentage) in a matter of seconds.
Styku’s 3D body scanning technology is also equipped to give you the progress report. It analyzes data from a trial period to tell you clients how they’ve improved. It’s a fast, accurate, and effective way to demonstrate to your client how effective your gym’s services must be.
Let’s chat more about how the fitness progress report can turn into a money-making tool for you and your gym.
How to Make a Progress Report
If your personal trainers want a more comprehensive, organized way of presenting how their clients have improved, interest them in keeping visual-heavy progress reports. This way of presenting information will show the client clearly what their body looked like a month ago, and how it looks now.
You’ll need to start with a program that can give them exact body measurements, from bicep width to body fat percentage. Additionally, you’ll need a program that streamlines the information in an easy-to-read format. If this information is presented correctly, your clients will be impressed and want to share their improvements. Make a comprehensive social media post they can share, and watch the free advertisement flow.
Don’t just stop after a one-month report – the longer your client agrees to be tracked, the better results you’ll be likely to see. 3D body scans will cut the time necessary for you to gather information, take measurements, and build reports in half.
Turn it Into a Money-Making Tool
Utilize your progress report for what it's worth – a giant success! Be sure you're marketing your progress report through all the channels you can promote.
Start with an OK through your client, and then build a compelling story around them. The focus of your post should include how Styku eventually was the product that finally made the change for them. This is where you sell your service: with factual and visual evidence that utilizing 3D body scanning will contribute to a success in and out of the gym.
Don’t quit at posting your success story on Facebook, Twitter, and Instagram. Utilize the Styku's ROI advancing properties in emails and in sales pitches. Mention to existing customers that your way of tracking fitness has taken a new direction that focuses on hyper-accurate measurements, and follow it up with a pamphlet or progress report they can see.
At the end of the day, marketing a progress report will increase your chances of appealing to customers willing to spend for the right changes. Want to learn more about how 3D body scanning tools increase your ROI year by year? Read more about Styku here.